Burger Wars Episode LXXIV: The Shack Invasion [BurgeReview]

I’ll have the, ah, turkey club without the bacon

Jerry Seinfeld (Seinfeld episode “The Soup”)

The burger trend in London is still strong. You still have new burger joints, pop ups, street vendors opening places, and don’t forget the food festivals where at least one burger trader is a must. One widely expected opening was no doubt Shake Shack. The mythical NYC burger joint opening in the rainy city seemed impossible years ago. Who would have thought that Danny Meyer’s hot dog cart would have transform into a burger empire conquering not only USA but Middle East, Turkey, Russia, and London.

Shack Staff

Domo Arigato Mr Shackboto

I waited long to have the British shack burger, as the queues were humongous. But finally saw my opportunity, fourth months after their opening in July while wandering in the area no queue! The chosen one was a double SmokeShack, a cheeseburger with Wiltshire cure smoked bacon, cherry pepper, and their sauce.

The SmokeShack

The verdict, nice burger, good flavours, straight forward greasy American burger, same quality as their Manhattan siblings

The damage, 9 quid for the double bacon and cheeseburger

The conclusion, good flavour, convenient location, it was like having a déjà vu from my visit to Madison Square Park. Cheese fries were ok, a bit saggy to be honest. Lovely burger  even though it was well done, but not worthy of 20+ minutes queue, unless you’re a die hard fan of Meyer’s chain, then this is your place for sure. I will give Danny’s place a 8.5 in my scale

Burger time

Shake Shack

T: 020 3598 1360

Burger Joint

Approx Damage: £15pp

Area: Covent Garden

Borough: City of Westminster

Twitter: shakeshackUK

---

View Larger Map

---